The Benefits of Ethnographic Research

The Benefits of Ethnographic Research To become more acquainted with your subject, one must be inundated with the subject so as to increase important data in regards to the traditions, culture, and frameworks of life from another culture other than your own. Submerging oneself can be a dreary venture that lays ahead. Be that as it may, in the event that you are cautious and accomplished with respect to the investigation of ethnography, at that point this job needing to be done ought not be as repetitive as one may might suspect. Ethnography is the investigation of different societies with clear and basic guidelines to connect with collaboration among non-Western social orders. We will initially portray the investigation of ethnography in this paper to shape the premise of what ethnography truly is instead of what the examination could be. The investigation of ethnography has had three significant changes in the arrangement of ethnography which will likewise be a concentration in this conversation in this paper with the goal that we can more readily comprehend and utilize the investigation of ethnography as anthropologists. There are similitudes and contrasts between the three changes which will analyzed to completely accumulate the significance of the changes. We will likewise survey a case of a genuine ethnographic investigation to furnish the conversation with proof that the ethnographic examination has clear principles and rules to depict different societies. To add to our conversation, we will take an assessment of ethnography whereby we will take a gander at the upsides and downsides of utilizing this technique for request. The reason for this paper is to audit the significance of learning the investigation of ethnography to do the most ideal approach to consider different societies other than our own which incorporates the member perception strategy. The following segment will characterize what ethnography is, the means by which anthropologists use ethnography, and cautiously talk about why anthropologists use ethnography when examining different societies. The Study of Ethnography? We frequently underestimate the significance of finding out about different societies and people groups who live outside our networks, in any case, if there are endeavors to find out about others, we can start to comprehend the significance of likenesses among human civic establishments and social orders. There is an examination that reviews the significance of different societies just as during the procedure we find out about ourselves. We originate from a position of excess, where the cutting edge world permits us Westerners to have everything available to us; in this manner we should be careful when we find out about different societies particularly from places with non-Western methods of getting things done. There are anyway sure structures and rules that are utilized for this reason explicitly. These rules are created by anthropologists who utilize these rules to consider different people groups societies in non-Western countries. Anthropologists verified that the investigation called ethnography would be the reason for examining different societies than their own. Ethnography is the efficient investigation of different societies by utilization of perception, cooperation perception, and what I will coin the term, interest perception incorporation. Ethnography is essentially used to assemble in a logical way the proof to show that how and why gatherings of individuals decided to live as they do. Ethnography is all the more critically utilized in purposes to play out a legitimate and spread out content to direct all ethnographic work. A few models were given in our course book by Schultz. Ethnography is basically the type of perception, whereby the anthropologist watches the activities, ceremonies, and customs of a general public. Three Changes in Ethnography We have now inspected and characterized what ethnography is and why we utilize such a strategy for request when considering different societies that may contrast immeasurably from our own specific manners. Early establishing anthropologists utilized explicitly perception to contemplate societies around the globe which established the framework for finding out about human culture, which lead to the primary change in ethnography. The principal change included not being only goal, rather they got mindful of their inclinations. These early anthropologists realized that there were types of emotional ness in their works created and distributed; accordingly, mostly discolored. This first change additionally included not having the option to be totally imperceptible. The subjects knew about the anthropologist examining them from a remote place (Schultz:2005). The subsequent change originate from the principal change where the subjects were concentrated as above yet the anthropologists likewise included cooperation of the subject. They were currently mindful of the advantages of posing inquiries so as to contrast with the really activities of the subjects. At the point when we ask the members, we are incorporating the subjects with the examination which is more advanced than simply gaining from a separation. Anthropologists utilizing this strategy for request turned out to be progressively powerless to more data that helped them comprehend the similitudes and contrasts of different societies among ourselves. Finally, the third significant change in ethnography was the utilization of numerous destinations for areas of social occasion data. Numerous anthropologists were unconscious of the various destinations of areas that members partook in that this data of different locales may have been assembled when anthropologists asked members inquiries of every day living. We have looked into the three changes in ethnography and we can presume that there are huge changes that prompted the advanced ethnography that is as yet being culminated at this very moment. Likenesses and Differences of the Three Changes in Ethnography There are a few likenesses and contrasts among the progressions of ethnography. The likenesses are they all require the investigation of the subjects, they all despite everything assemble proof to help their contentions, and the last similitude is that they all attempt their best to examine the most ideal way that is available. The distinctions were gently contacted above however to get further in conversation, we can see the distinctions as methods of improving.â One significant contrast is that the principal change and the subsequent change came out of deluding society about other cultures.â The consequences happened because of the prejudicial practices from the result of the anthropologists.â Another distinction is that the third change turned out to be more comprehensive than the different past two changes in ethnography. The two likenesses and contrasts are essential to diagram to give a basic outline of the subject of ethnography and its progressions to improve the strategy for request. Effects of the Three Changes There were effects of the three changes in the investigation of ethnography, which incorporate having a progressively solid technique for request, increasingly expound definite portrayals of the social orders they contemplated, and there is greater affectability towards subjects.â The strategy for request, member perception, was improved with the three changes by methods of including members themselves.â This permits the scientist/anthropologists to completely inundate their selves into the general public they are examining. Past anthropologists who laid the basis for human sciences were Malinowski and Varandeh (Classnotes:2010).â They both created ethnographical hands on work to more readily contemplate the way of life they were intrigued in.â One significant effect was the prologue to Reflexivity.â When an anthropologist is reflexive, they are increasingly mindful of their presumptions and position they are working and forcing on (Classnotes:2010).â An Example of Ethnography that ought to have used the Three Changes The anthropologist, Jean Briggs, considered the Utkuhikhalingmiut (Utku, for short) in northern Canada in endeavors to accumulate ethnographic exploration (Schultz; 2005). She was drafted into the network anyway there was a misconception that kept her from continuing with her ethnographic study.â The Utku couldn't completely speak with the anthropologist and along these lines got disappointed with the anthropologists activities and misunderstandings.â In short the anthropologist had a troublesome time in social occasion significant data that she wound up looking for help from a nearby Utku who could assist her with the correspondence process.â The anthropologist required something other than the investigation of ethnography; Schultz proposes that there ought to be more work this way (2005).â The Utku is an extraordinary case of how the anthropologist ought to have used the three changes in ethnography, which are member perception and different sites.â The case of the ethnog raphic examination above was given in this article to give a nitty gritty clarification of how ethnography can even now require improvements.â The utilization of affectability is basic to comprehend others paying little mind to various societies or races.â The utilization of affectability permits scientists to comprehend that we are people with emotions, reactions, and contemplations that the anthropologist would act dubious if there were no human impacts of doing such research. For instance, Briggs, the anthropologist talked about above, was not delicate to the way that these individuals of the north communicate in a local language that could never have similar implications in English. Â So there ought to have been a type of attention to this before going out and doing hands on work in ethnographic techniques for inquiry.â Soon there will be instructed local individuals performing ethnographical investigations who go into their own networks communicating in their own dialects that will make the ethnographic exploration more viable.â These three changes have greatly affected ethnography. Basic Evaluation of Ethnography We have discovered that there are three significant changes in the manner anthropologists direct ethnographic exploration and that there must be a comprehension from all territories of the examination range. Ethnography is the investigation of different societies and there were noteworthy changes in the manner anthropologists perform perceptions of the other cultures.â These progressions profited for the most part the general public the anthropologists were concentrating however the anthropologists likewise increased an adjusted type of get-together information.â The effects are impor

Usage of Information Technology in Business †MyAssignmenthelp.com

Question: Talk about the Usage of Information Technology in Business. Answer: Data innovation goes about as a stage that offers help to the PCs to recover, store, control and transmit information. Balance of data fills in as the primary reason for data innovation in standard business. This report will talk about the significance of data and correspondence innovation in dispatch business administrations. The advantages that the messenger administration organizations are getting because of the data and correspondence advances are as followed: - Brief online assortment and naming Already the delivery of air waybill used to be manual in nature until the innovation in regards to data and correspondence got entrance in the field of dispatch business administrations (?ygis Malisz, 2018). In the wake of arriving at the ideal degree of headway in the field of data and correspondence innovation the whole procedure of transportation air waybills has become simpler and quicker. Finish of the action through online sources keeps the profession from returning the information in their framework on numerous occasions, thus diminishing the time spent and the work cost. Continuous web based following The advantage of web based following of an item empowers the customer to keep a track over the expectations that are sent or that are to be gotten. The status of the expectations are continually being refreshed in the database of the messenger organization through which both the recipient and the sender can discover the status of conveyance of the item directly from the hour of being stuffed and dispatched to the time until it gets conveyed to the ideal beneficiary (Nyaga, 2017). This procedure empowers the customers to contact the dispatch administration if there should arise an occurrence of any sort of postponement or question with respect to the conveyance of the item. Vehicle situating framework The upsides of this marvel can be appreciated because of the headway in data and correspondence innovation which permits the messenger business framework to follow the area of vehicles and think about the clog of traffic in the road that are to be utilized while the way toward conveying the deliverable (Xiang, Magnini Fesenmaier, 2015). This procedure empowers the dispatch organization to appraise the time that could be required so as to convey the thing to their ideal area. From this time forward the estimation can be given to the customers, which spare time for both the customer and the dispatch organization. This innovation of utilizing GPS likewise empowers the messenger association to stay away from the blocked avenues during the times of heavy traffic. Conveying fulfillment With increment in development of messenger associations it isn't sufficient to convey just the expectations yet additionally the fulfillment to the customer is likewise a fundamental objective (Karcz ?lusarczyk, 2016). Because of the headway of the innovation, a live audit is taken from the customers, which delineates the fulfillment of the customer with respect to the administrations gave. This assessment of administrations encourages the association to improve in regular schedule. From the above conversation it tends to be presumed that messenger business associations have been in high advancement because of the headway in the field of data and correspondence innovation. References Karcz, J., ?lusarczyk, B. (2016). Upgrades IN THE QUALITY OF COURIER DELIVERY.International Journal for Quality Research,10(2). Nyaga, J. W. (2017). Components AFFECTING THE PERFORMANCE OF COURIER SERVICE INDUSTRY: A SURVEY OF COURIER COMPANIES IN KENYA.International Journal of Supply Chain and Logistics,1(1), 44-60. Xiang, Z., Magnini, V. P., Fesenmaier, D. R. (2015). Data innovation and buyer conduct in movement and the travel industry: Insights from movement arranging utilizing the internet.Journal of Retailing and Consumer Services,22, 244-249. ?ygis, M., Malisz, Z. (2018). Slavic Perspectives on Prosody.Phonetica,75(1), 1-84.

Blog Archive B-School Chart of the Week October 2016 Social Currency Rankings

Blog Archive B-School Chart of the Week October 2016 Social Currency Rankings Rankings come in all shapes and sizes, but can any ranking truly capture social cachet? For a different perspective on the value of an MBA, we turn to the  New York Times  society pages, where the editors select and profile promising couples. Each month, we dedicate one B-School Chart of the Week to tallying how alumni from top-ranked business schools are advancing their social currency ranking. MBAs have been busy hosting fall weddings. Last month, the New York Times profiled 35 weddings featuring MBAs, and Harvard Business School (HBS) graduates appeared to have been the busiest of allâ€"ten October weddings featured HBS MBAs! Two such couples, Christopher Pierce and Jonathan Pollock and Catherine McKenzie and Carter Williams, met at the school during their studies. HBS was not the only matchmaker school, however. Elizabeth Reisman and Adam Byrnes, graduates of the Ross School of Business at the University of Michigan, first crossed paths at an accepted students’ event before enrolling in the MBA program. Share ThisTweet Harvard University (Harvard Business School) News University of Michigan (Ross)

The Truth About Welfare Recipients

Rhetorical Analysis Of Steve Jobs - 1178 Words

Rhetorical Analysis- Steve Jobs Given the task of conceptualizing a man who truly changed the realm of technology as we know it today, my mind secludes one person. That person is Steve Jobs, co-founder of Apple Computer, now known simply as Apple. For this rhetorical analysis, I will be using three biographies/profiles about Jobs including â€Å"The Real Genius of Steve Jobs† by Malcolm Gladwell with The New Yorker (June 19, 2017), â€Å"Jobs’ Biography; Thoughts on Life, Death, and Apple† from NPR (October 25, 2011), and â€Å"Steve Jobs† from Biography.com (April 28, 2017). Precise attention to the audience, purpose, and tone, allows all three of these profiles to vividly explain and represent Jobs as the truly exceptionally minded man that he was.†¦show more content†¦I feel as if there is a negative connotation to the profile as a whole, making Jobs look like a criminal. It is written in a tone that relays that Jobs did not deserve what he had. Thinking about all the things we use today that have a piece of Jobs’ mind behind them, whether he â€Å"invented† them or not, one could make the case that he truly molded the world of technology as we know it, and deservedly so. â€Å"Jobs’ attention to detail on his creations was unrivaled, says Isaacson. Though he was a technologist and businessman, he was also an artist and designer.† (Jobs’ Biography NPR par 11) Focus is given to summarizing a biography written about Jobs by Walter Isaacson. The publication’s purpose is to detail Jobs’ entire life, starting from a very young age when he found out he was adopted. Isaacson, the author of Jobs’ official biography writes, â€Å"For Steve Jobs, he felt throughout his life that he was on a journey – and he often said, ‘The journey was the reward.’† Jobs felt that all design was important whether it could be seen or not. Countless designs brought to him were turned down because they were too complex. â€Å"I see the depth of simplicity,† said Jobs. This profile has a much more casual tone and focuses on Jobs as a person, and not so much as a businessman. The tone does not discredit what Jobs has accomplished. However, due to the fact that several bits and pieces from the Jobs’ biography (Isaacson)Show MoreRelatedThe Rhetorical Analysis Of Steve Jobs1383 Words   |  6 PagesSteve Jobs, who was the CEO of Apple Computer and of Pixar Animation Studios, delivered a Commencement speech at Stanford University on June 12, 2005. The rhetor’s purpose is to use his stories as an example to live by and as a form of encouragement for his listeners to take the curious, innovative route instead of the practical one. His audience is Stanford graduates, who ironically are the ones that took the practical route their entire lives. Jobs tries to persuade his audience to go againstRead MoreRhetorical Analysis Of Steve Jobs Commencement Speech929 Words   |  4 PagesHarmon 1 A Rhetorical Analysis of Steve Jobs Commencement Speech for Stanford Universitys Graduating Class of 2005: Jobs titled his speech Youve got to find what you love. Steve Jobs is best known as an American entrepreneur, inventor and industrial designer. He was the cofounder, chairman and CEO of Apple Inc. and founder, CEO and chairman of Pixar Animation Studios. Jobs and cofounder of Apple Inc. Steve Wozniak are wildly recognized as pioneers of the microcomputer revolution of the 1970sRead MoreRhetorical Analysis Of Steve Jobs By Malcolm Gladwell1165 Words   |  5 PagesRhetorical Analysis- Steve Jobs Given the task of conceptualizing a man who truly changed the realm of technology as we know it today, my mind secludes one person. That person is Steve Jobs, co-founder of Apple Computer, now known simply as Apple. For this rhetorical analysis, I will be using three biographies/profiles about Jobs including â€Å"The Real Genius of Steve Jobs† by Malcolm Gladwell with The New Yorker (June 19, 2017), â€Å"Jobs’ Biography; Thoughts on Life, Death, and Apple† from NPR (OctoberRead MoreRhetorical Analysis Of Steve Jobs Speech1208 Words   |  5 PagesThere before you stood a man, if it were an ordinary man, maybe you wouldn’t bother to listen. But what if the man who stood before you was a billionaire would it change your perspective on whether to listen or not? Yes. This man, Steve Jobs, a college dropout, someone who didn’t even have enough for food stood before the students of Stanford College; graduating class of 2005. Words are just words if not spoken in a correct manner. What a person speaks with passion is what moves an audience. ThroughoutRead MoreRhetorical Analysis Of Steve Jobs Speech735 Words   |  3 Pages Steve Jobs, a businessman in Silicon Valley, gave the Stanford Commencement Address in 2005. Rhetorical tools are used to persuade the audience. Ethos deals with the speakers credibility, Pathos appeals to emotion and Logos appeals to logic. Steve Jobs’ successfully used the rhetorical tools Ethos, Pathos, and Logos throughout his speech. Within Steve Jobs’ Commencement Address, the rhetorical tool Ethos is used. Jobs began by saying, â€Å"I never graduated from college. Truth be told, this is theRead MoreRhetorical Analysis Of Steve Jobs Speech848 Words   |  4 Pagesmany inspirational speeches have been remembered, because of how they connect with the audience. Steve Job’s speech during the Stanford’s graduation was inspiring to many of the college graduates. Many people think in order to be successful a college degree is mandatory. Even if they do not like what they are doing. People should love what they do, and should not follow dogma. With his speech, Steve Job’s convinced the multicultural population at Stanford University to be prominent and to pursueRead MoreSteve Jobs Stanford Commencement Speech Analysis1394 Words   |  6 PagesSteve Jobs’ Stanford Commencement Speech: Speak from the Heart A- Speaker and Subject Identification. When technology, innovative and new products subjects is brought up, a few names come to mind. Between these names is that of Steve Jobs, the founder of Pixar Animation, NeXT, and Apple, Steve Jobs, was widely known for changing the world of personal computers and electronic fields. His determination led to significant developments that have affected the lives of everyone of us. There is no denyingRead MoreThe Inequality Trap : Fighting Capitalism Instead Of Poverty1486 Words   |  6 PagesTrap: Fighting Capitalism Instead of Poverty is full of analysis and suggestion on what humanity can do to create a more equal society. The book glides through a series of arguments that attempt to conclude that the issues of inequality in our society are brought about by capitalist venture and excessive wealth. Throughout the eight chapters, Watson keeps a reader interested using modern examples and names such as Sidney Crosby and Steve Jobs. However, these detailed analyses and ample examples fallRead MoreSteve Jobs Commencement Speech Analysis1462 Words   |  6 PagesOn his commencement speech to Stanford students on June 12, 2005, Steve Jobs, the CEO of Apple computers and PIXAR animations, used carefully crafted inspirational anecdotes and rhetorical devices like ethos and pathos to move his audience to explore, follow their dream and do what they love no matter the odds. Jobs’ gave his commencement address at Stanford students graduation ceremony in 2005, which had an audience size of about 23000. The audience is composed of immensely diverse groups of peopleRead MoreRhetorical Analysis : Apple Commercial1230 Words   |  5 PagesRhetorical Analysis: Apple Commercial This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products

Coffee Shop - 1526 Words

Sample coffee shop business plan A sample business plan for a coffee shop which can be used to create your own business plan or help you assess the risks and benefits of opening a coffee shop or similar business. Sponsored Links [pic][pic] |If you are planning to open a coffee shop, the very first thing you need to do is write a business plan. This is useful in many | |ways: it will allow you time to consider all your options before committing as well as put down on paper your goals and ideas. | |But, most importantly it will provide an analysis of your idea and give you a clue as to whether it will be a viable business | |venture.†¦show more content†¦Create a cozy, artist friendly environment (i.e. choice of colors, choice of music, decor) | |6. Open for business and become the foremost coffeehouse in the area. | |Ownership | |The Perfect Cup is a general partnership between Arlene and April Mason. Each partner is equally involved in operation and | |management of the shop, each to her own abilities. | |Location and Facilities | |The Perfect Cup is located in the Old Town section of Somewhereville, Texas. We currently own the building we will occupy, though| |painting and renovation are sorely needed. | |Products and Services | |Description of Products and Services | |The Perfect Cup will offer high quality coffee, tea, hot coca, and cappuccino, at a very reasonable price. | |We will also sellShow MoreRelatedCoffee Shop1345 Words   |  6 PagesTri Nguyen English Composition November 26, 2012 Essay 2 Good Service? Why should I be nice to you?. Coffee shops and the politics of good service is the article of Emily Raine shows the issues of the working environment like coffee shop. Raine’s worked in good and bad conditions in many place for many years. She finds the ways that make her feel better and less stress at work. Raine’s deal with difficult kind of people like the manager, â€Å"the displayed that unique of pleasantRead MoreCoffee Shop Economics : Coffee Shops1114 Words   |  5 PagesCoffee Shop Economics Sitting, sipping, spending; these are all things one can do in a coffee shop. Coffee shops are in nearly every town in the US. This market has become separate from the rest of the dining industry by specializing in a variety of coffee and coffee drinks. Coffee shops have started to bring new tastes and options for consumers. Coffee shops are a luxury that are beginning to seem stable and perhaps permanent part of the economy, they meet a demand for out of home coffee and meetingRead MoreCoffee Shop2048 Words   |  9 PagesThe Coffee House Proponents: Castillo, Jordanny A. Deondo, Marilou C. Heyres, Rachelle Ann B. Pablo, Benjam R. Sigua, John David Y. I. Introduction The proposed study revolves around the creation of The Coffee House, a proposed small scale business that will be situated in the fast changing environment which is constantly changing due to constructions of buildings and other facilities in the Global City in Taguig City. The study will tackle from the history of the businessRead Morecoffee shop1685 Words   |  7 Pagesand Rationale ‘Studying the fundamental reasons why the proponents aim to establish a business coffee shop’. A coffee shop or cafeteria businesses are already popular worldwide, too many names, establishment and products. Almost every coffee shop businesses stay long because of satisfying income. How about innovation to this business that have a risk but can probably maximize profit. Mobile coffee shops that acquired equipments that almost within a vehicle that travels to different places is definitelyRead Morecoffee shop1843 Words   |  8 Pagesï » ¿Coffee Shop Business Plan Executive Summary Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers. Java Culture willRead MoreCoffee Shops4569 Words   |  19 Pages‘A WAR IS BREWING’ PROGRAMME : MASTER BUSINESS AND ADMINISTRATION ~Learning Issues~ 1.To describe consumers’ decision making in different market segments when they choose retailers of coffee using CDP. 2.To identify additional research that should be conducted to validate assumption about consumer decisions at each stage of the CDP model. 3.To learn how to organize marketing program should be provide for our customers after recognize their decision making process. 4.To see the impactRead MoreThe Coffee Shop Essay1116 Words   |  5 PagesThe Coffee Shop has been around since 1992. Many people waltz in and out of The Coffee Shop everyday, you may even be one of these people who on route to class make a quick stop. But as you exit the building did you notice the small crack at the base of the wall. Where an upset employee threw a tray of mugs? Most likely not, This is one of the many stories that have been shared with me by employees of The Coffee Shop, regular customers, and people who have never stepped foot into The Coffee ShopRead Morefeasibility of a coffee shop1965 Words   |  8 Pagesbecome a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and  just a  comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Cozy Cafà ©Ã¢â‚¬â„¢ will capitalize on its proximity to the University of Perpetual Help – Jonelta campus to build a core group of repeat customers. Cozy Cafà ©Ã¢â‚¬â„¢ will offer its customers the best prepared coffee in the area that will be complimentedRead MoreCoffee Shop Feasibility5138 Words   |  21 PagesA Feasibility study on â€Å"Coffee Ko† Coffee Shop In Partial Fulfillment of requirements for the subject Principles of Management For the degree of Bachelor of Science in Hotel and Restaurant Management At STI – College Quezon Avenue By: Eric B. Buquis Jake Christian Z. Escobar Carl Justin Oliquino Michaela D. Santo October 2013 TABLE OF CONTENTPROJECT BACKGROUND * Company Vision amp; Mission †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ * Name of the Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ * Logo/Rationale†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Success Of The Coffee Shop Idea Essay1140 Words   |  5 Pageslist of achievements . The Coffee Shop Idea: The Outcome Creation of wealth changed the Koreans habits to be similar to those of other wealthy people around the world.Hectic city lives means early mornings and late nights.Coffee helps with getting to work on time and staying awake in nights and afternoon. Koreans use coffee shops to socialize, do homework, and a place to relax.Satisfaction through each of the five senses.Exception of Starbucks, largest sellers of coffee are not places customers linger

Brain Structure Essay Example For Students

Brain Structure Essay The part of the body that motivates eating is the hypothalamus. The small gland is located in the midline at the base of the brain, just below the hypothalamus, and interacts closely with the pituitary gland and acts in coordination with the reticular formation. The two components of the hypothalamus dealing with hunger are the lateral hypothalamus and the ventromedial nucleus. The lateral part is what allows a person to feel hungry and sends out signals to the rest of the body that one is ready to eat. If this part is damadged, one would not feel hunger and would experience aphasia, which is starving. The ventromedial nucleus gives satiety, or the feeling that one is full. This component is also necessary, because an injury here would produce hyperphasia, when the body does not know when to stop eating, and would surely become obese. Along with his theory of emotions, Schachter studied obesity and the reasons for the uncontrollable urges to binge by those who are overweight. His research reveals that much of the overeating is due to the reinforcements that the obese find in food. He mentions that while those with an appropriate weight are stimulated to eat when aroused by internal cues, obese look for other factors to reinforce their need to eat. For example: the smell of food, the way a platter is served, the colors and decorations on a plate, or even the contact comfort that the food produces in the hands or in the tongue. This euphoric way of eating might be satisfying during dinner time, but in the long run, it is extremely dangerous. By eating only what appeals to vision, smell, or texture, one does not satisfy the bodily needs for varied nutrients, vitamins, and minerals, and therefore be mal-nutrinioed and be exposed to obesity and other illness as well. Anatomy and Physiology

Taste of paradise

Introduction The book Tastes of Paradise by Wolfgang Schivelbusch is devoted to the history of human preferences in food and beverages. In addition, the author tries to link the food preferences of people at different periods of time to the social changes and historic events.Advertising We will write a custom essay sample on Taste of paradise specifically for you for only $16.05 $11/page Learn More The aim of this essay is to analyze whether the stimulants tasted by people change our social class and history. The main idea of the book In the book Tastes of Paradise, Wolfgang Schivelbusch gives us an interesting opinion on the role of spices, coffee, alcohol, tobacco, and other stimulants in our history and social development. The author argues that the discovery of these stimulants influences the way of our life greatly and, thus, impact our history. He mentions that people has been highly valuing the spices from the ancient times. The salt is one of the most widespread ingredients which everyone has on their kitchen. However, not everyone knows that the salt was associated with the health in the ancient times. However strange it seems to us now, but people believed that the salt improved their health. Nowadays we know that this is not really so. The excessive consumption of salt may cause serious diseases. The author gives the examples from history when people dared to travel millions miles from home in order to provide the supply of the exotic ingredients to Europe. The spices, coffee, tea, and tobacco became the privilege of European aristocracy. The availability of these products made the foreign lands the bone of contention among the European empires. Furthermore, these goods became the objects of the brisk trade. In order to get the access to them, the European nations took the bold actions and even engaged in the military conflicts. The price of spices, coffee, tobacco and other exotic goods in the international market attra cted the merchants from different countries. Essentially, the trade in these goods was the source of the initial accumulation of capital. The author also states that the attitude of people to some stimulants and natural ingredients depended on their religious views and beliefs. In particular, he mentions that the labor and activity were some of the highest values among the Protestants. It is not surprising that the coffee had always been their favorite beverage. Besides, they did not consume the alcohol and the coffee had become a substitute to it, to some extent.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More In contrast, the Catholics preferred the chocolate. It was the delicacy available only to the Catholic aristocracy and the ordinary people did not have access to it. Therefore, a substantial number of arguments proving the influence of the exotic natural ingredients on the mankind development exist. Tastes and modern society Nowadays people also like different kinds of stimulants and natural ingredients enhancing the taste qualities of dishes. However, the attitude of people to them has changed. They still like these goods but they understand that many of these products cause harm to their health. The doctors often claim that coffee influences the nervous and cardiovascular systems negatively. The excessive consumption of spices can also be harmful. Smoking is said to be the cause of cancer and many other diseases. Even the black tea can cause harm to our health if we drink it frequently. The information about the usefulness and harmfulness of various products available on the market is what people lacked in the past. Today we have an opportunity to find a lot of information in the Internet or other media. Besides, the medical science advanced substantially. The doctors worry us about the negative consequences of the consumption of various products. Neverthel ess, a lot of people continue smoking, drinking alcohol, coffee and eating spices I think these products continue influencing our lives substantially. In spite of the fact that we have become more aware of their qualities, we still spend some part of our budget on them. The alcohol and tobacco companies earn profits on people addiction to the alcohol and nicotine. Very often people who have low income are ready to pay a significant price for cigarettes, coffee, and alcohol. Undoubtedly, these products influence their economic welfare. The consumption of the expensive wines, scotches, other beverages, and cigars is still considered to be the sign of the social status and prosperity.Advertising We will write a custom essay sample on Taste of paradise specifically for you for only $16.05 $11/page Learn More I agree with the idea that the stimulants influence the social development. They reflect people habits. And it is a well-known fact that our habits ref lect our mentality. It would be logical to say that these products influence our history. Conclusion In order to summarize all above mentioned, it should be said that the tastes and food preferences play a crucial role in our life. The author of the book Tastes of Paradise expressed the idea that the stimulants and spices impact the social development and the history of mankind. He gives a number of persuasive arguments. I agree with his statement. In my opinion, our tastes and preferences reflect our values and personal features. That is why they indirectly influence our life path. This essay on Taste of paradise was written and submitted by user Gary Mcfarland to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Why Think That Its Flat Professor Ramos Blog

Why Think That Its Flat There is so much back and forth about the commercial that took place in this years super bowl. The hennessy commercial that was passed on tv, had a lot of people second guess if the earth is truly flat and there is a solid dome above the earth or if its only propaganda and the earth is round like we were taught all of our lives. Some people think that this commercial show what was written in the bible in the books of Genesis how God created the earth and refers to it. In â€Å"The Hennessy commercial shows the earth is flat and enclosed by a dome holding water above, the video shows two men trying to go out of space. As they were high enough they noticed the horizon and that it was indeed flat and not round like it has been said through all these years. In â€Å"The Firmament And The Water Above†, Paul H. Seely explains how in standard hebrew lexica and a number of modern biblical scholars has interpret the word raqia has the firmament as it has been said in Gen 1:6-8 as a solid dome over the earth. Other scholars have defined it as an atmospheric expanse which is the historical view according to modern conservatives; and the modern view of raqia as a solid dome is simply the result of forcing biblical poetic language into agreement with a concept found in the Babylonian epic Enuma Elish. This shows that it was originally conceived of as being solid and not a merely atmospheric expanse. The concept of a solid dome that the bible also refer s to the heavens as tent or curtain which are the windows and pillars of heaven. Andrew Loke in â€Å"Does the Bible Affirm Scientific Errors? A Reply to Denis Lamoureux† explains how in Psalm 19:5-6 says that the sun ‘rises at one end of the heavens and makes it circuit to the other’. Also that â€Å"the sun is ‘ as a bridegroom coming out of his chamber’ are not intended to be taken literally, so such expressions should not be taken literally either.† Ancient people were scientifically naive that they did not distinguish between the appearance of the sky and their scientific concept of the sky according to Paul H. Seely. They had no reason to doubt what their eyes told them was true, and that the star above them were fixed in a solid dome and that the sky literally touched the earth at the horizon. Some people believe that they consider the earth to be a flat surface, while the heavens are a dome, a kind of glass shade which covers the earth , and comes in contact with it at the horizon. Therefore they believe that, traveling straight on, always in the same direction, one comes at last, without any metaphor, to touch the sky with one fingers. According to Seely, the idea of the sky lifting up and down, opening and closing a space between the rim of the sky and the earth, is widespread among North American Indians, some of them believing that this deep movement of the sky caused wind. Those who object the biblical inerrancy must be careful not to beg the question against the inerrantist view of divine inspiration by assuming that the bible would contain erroneous science simply because it is an ancient text. The belief that the Earth is flat has been described as the ultimate conspiracy theory. According to the Flat Earth Society leadership, its ranks have grown by 200 people (mostly Americans and Britons) per year since 2009. The leading flat-earther theory  holds that Earth is a disc with the Arctic Circle in the center and Antarctica, a 150-foot-tall wall of ice, around the rim. NASA employees, they say, guard this ice wall to prevent people from climbing over and falling off the disc. Earths day and night cycle is explained by positing that the sun and moon are spheres measuring 32 miles (51 kilometers) that move in circles 3,000 miles (4,828 km) above the plane of the Earth.(Stars, they say, move in a plane 3,100 miles up.) Like spotlights, these celestial spheres illuminate different portions of the planet in a 24-hour cycle. Flat-earthers believe there must also be an invisible antimoon that obscures the moon during lunar eclipses. GPS devices are rigged to make airplane pilots think they are flying in straight lines around a sphere when they are actually flying in circles above a disc. In the other part of the video it show these two men eventually hitting the firmament and going into the water which it said by the flat earthers and the bible that there is water above us. The phrase upon the face which it means surface or in front of the raqia   is important in fly upon the surface or in front of space or air, but rather in space or air. This distinction is illustrated in the case of fish, which no one would say swim upon the surface or in front of the water like it saids in Gen 7: 18 but rather in the water. For many this commercial is just propaganda just to distract people from the real world. A lot of other believe it because of what it has been said for many years in the bible scriptures. In the comments that people have posted on social media, people just laugh and make fun of these flat-earthers and for wanting to convince the world that the earth is indeed flat like they’ve been saying all this time. According to Andrew Loke, Lamoureux cites numero us of biblical texts and argues that these statements that we know are erroneous notions concerning the three-tier universe, the movement of the sun across the sky, a solid firmament, flat earth, the mustard seed being the smallest seed, the death of the seed during germination, performatism and creation de novo. In conclusion, a lot of people out there are still confused in weather or not to believe that the earth is flat and not round like its been taught to us since we were kids. Many of us are looking at this commercial and seeing it like a make believe story of two men trying to go out of space and realizing that the earth is indeed flat and that we are completely surrounded by water, above us and below us. We can’t always believe what we see. Annotated Bibliography THEY LIVE 13/23 WE SLEEP. â€Å"Flat Earth Commercial.† Youtube. 30 May 2018. https://youtu.be/P7BdQ8dhUSs This commercial shows how two men where try to go out of space and they encountered the firmament. As they broke through the solid dome they realized that there was water outside of it. I going to review this video to better understand the meaning of it. Also I want to see what other have to say about this commercial. Review. Loke, Andrew. â€Å"Does the Bible Affirm Scientific Errors? A Reply to Denis Lamoureux†. Science Christian Belief. Oct2018, Vol. 30 Issue 2, p116-133. 18p. Does the Bible Affirm Scientific Errors? A Reply to Denis  Lamoureux. This article compares what the Bible and scientist has been saying all this years. How God was very specific on how he made the earth and what it actually meant to him. I going to use this article to try to compare different point of views. Scholarly. Loxton, Daniel. Is the Earth Flat? Flat Earthers Are Back- You Know the Earth Is Round, But How do You Best Make the Argument?† Skeptic Investigates. Volume 23 Number 2 2018. http://content.ebscohost.com/ContentServer.asp?T=PP=ANK=130189334S=RD=aphEbscoContent=dGJyMNHX8kSepq84wtvhOLCmr1Cep7VSsK24TbCWxWXS  ContentCustomer=dGJyMPGusVCxprBNuePfgeyx44Dt6fIA This article compares why people think the earth is flat and what fact they really have and why people think there crazy knowing with all the facts that the earth is actually round. This article uses lots of fact in proving that the earth is round not flat. I will be using this information to show why the commercial is all false. Scholarly.

Models for competitive ddynamis Essay Example | Topics and Well Written Essays - 1000 words

Models for competitive ddynamis - Essay Example The idea of using internet was later branded Grow Your Business (GYB) strategy. While DYB focusses on chances of business failure, GYB focusses on the growth gap ahead and do not consider the past or current state of the, which can yield negative effects in the future, it is all about optimism without real time consideration. (Byrne, 1998). While GYB is based on future growth, DYB considers the current position of the business in terms of mistakes, unutilized chances and comes up with a way of handling the problems. This way, the business is able to identify its weakness and strengthen them. As a result, the business is able to compete favorably. DYB provided a better foundation for the two major types of business growth and profit maximization, namely top-line growth and bottom line growth. In top line growth, one identifies lucrative ideas and invests more funds on them to generate more revenues, this can be identified by checking on how the products are doing in market and making decision on where to direct more effort based on DYB results. The bottom line growth involves cutting cost so that profits are maximized; this is the basis of DYB (Byrne, 1998). Generally, DYB have more chances of keeping a business equally competitive to the rest of the firms and is more critical in profit maximization in the long-term per iod. Cannibalization when used in business context refers to deliberate reduction in production, sales and revenue from a product because of introduction of another product from the same producer (Ward & Reiffen, 2005). Virtually, this may seem to be antagonistic to the aims of profit-oriented organization, but if carefully planned may yield more profit and help a company contain competition from rivals. Rather than producing a new product to capture new clients, the company maintains the old clients by swapping demand for the established product with demand for the new product. In essence, two items belonging to the same company competes

Analysis Of Turkish Airlines Advertisement Campaign Term Paper

Analysis Of Turkish Airlines Advertisement Campaign - Term Paper Example Subject to its prominence, the airline flies with the best in the world and has contemplated introducing a new brand that enhances its global reach under the motto ‘Widen Your World’ (Turkish Airlines 2014). To achieve this, the airline has introduced a new TV advertising campaign that features international sports celebrities, Kobe Bryant and Lionel Messi. Notably, the ad has been receiving high publicity where it became the most-viewed commercial in YouTube’s history with over 105 million views (Al Hilal Group 2014) after its broadcast across 170 countries, in over 20 different languages (Bracher 2013). This report will derive a detailed analysis of the advert and make relevant recommendations. Directed by Marco Grandia and produced by Electric Zoo, the â€Å"Legends on Board† advertisement seeks to maximize the demand and the market advantage of using a celebrity in an advertisement (Mediabistro Inc. 2014). While Kobe Bryant is a basketball superstar, Lionel Messi is a football superstar and both stars are the airlines brand ambassadors. The Turkish Airline advertising agency, Crispin Porter + Bogusky released the ad campaign on 6 December 2012 for Turkish Airlines (Bracher 2013). The ad runs for one minute and features Kobe Bryant and Lionel Messi as the main characters and other airline passengers and personnel as supporting characters (Kobe vs. Messi: Legends on Board - Turkish Airlines 2012). Kobe Bryant and Lionel Messi act as signifiers in the ad as they represent their nationalities by competing in international sports competitions. Indeed, the â€Å"Legends on Board† ad depicts a competition involving Kobe Bryant, Lionel Messi, and a flight attendant who seek to draw the attention of a young boy with a Turkish Airlines-branded ball (Mor 2012).  Ã‚  

Memoirs of a Geshia and Andrea Del Sarto Essay Example for Free

Memoirs of a Geshia and Andrea Del Sarto Essay The film adaptation of Memoirs of a Geshia faithfully depict the context in which it was taken. Woman are portaryed strong feminists in todays society. Sayuris blue eyes symbolise the Japanese culture, as the element of water is often associated with adoption and change, as it can be both a relaxing and a desructive force. Sayuris growth from a young servant to one of the most sought after geshia in her district water is a good guard against fire. Sayuri is portrayed as being a worthy protective for the equally formidable element of fire which can be associated with the beautiful but highly dangerous Hutsumomo. Both woman of fire and the girl of water illustrate the dominance and power of women in todays society. as both characters were associated with the element of earth, emphasising the power of women in todays society as they have gained power over time. On the other hand, in Andrea del Sarto, Browning rejects the tendency rejects the tendancy of romantics to project all their desires onto a female object . His dramatic monolouge in the poem is a variation on the theme of men processing women as objects, You beatiful Lucrezia that are mine! reveals the artists desire to assert his male dominance over her female passivity. Browning showcases the role of women during the Victorian era and the time as men only refer to them as objects as they were only desired by men for their perfect eyes perfect mouth over time women have become more powerful as portrayed in Memoirs of a Geshia as the society has recognised and potential of women.

Natural Landscape :: Poetry, Painting

The Industrial Revolution raised concerns about the natural landscape when broad social and economic changes also generated increasing pollution across England. Around the same time, ideas of naturalism (from French Philosophical writings) swept across Europe. They persuaded people to go back to nature’s simple ways. Enlightenment theories of Reason disseminated ideas of nature as teacher and guide. However, landscape painting in England was unimportant at that time, compared to Portraiture or History Painting (Gardner 2009, pp 793). A passion for landscape art was advanced by the developments in road and rail infrastructure due to rapid industrialization. New thoughts on the Subjective associations of landscape painting with spirituality, Morals and Philosophy were inspired by Romantic poetry. 19th century Poetry epitomized sublime forces and mystical kinship with nature (Gardner 2009, pp 793). Landscape painting soon emerged, becoming a medium for a full range of conscious and subconscious emotions; it entered the realm of sublime and symbolic expression The Industrial Revolution which began in the middle of the 17th century brought vast social and economic change to the demographic landscape of Great Britain. This phenomenon later spread to the U.S. and Europe, affecting similar changes to (their) social and economic conditions (Wyatt 2009). The English landscape was the scene of rapid physical transformation. Spinning mills loomed where once there was an unspoiled country side. The swift expansion of steel and mining industries turned night into day. Days were turned into smog filled panoramas of gloom. An increase in wealth also brought with it physical problems caused by pollution and unhealthy working conditions. Figure #1 is a representation of an Industrial landscape at night. The strange glow of a coal furnace is contrasted against the natural light of the moon. The picture embraces an honest depiction of present conditions. Its dystopian context is symbolized by the contrast between a man-made industrial hell and natural landscape. The genre of landscape painting in England during the 18th century was not given as much importance as portrait painting or historical illustration. This â€Å"hierarchy of genres† (Langdon 2007) lost importance during the industrial revolution when people began to relate to the subjective impressions found in landscape painting. The subjective association of landscape with emotional meaning evolved when new sensitivity to the world of nature inspired poets and writers. The pure force of nature’s metaphor compounded with poetic and prosaic imagery. One of Wordsworth’s first Romantic poems regrets the loss of mans spiritual union with nature.

Nonsense poem Essay

Jabberwocky is a nonsense poem authored by Lewis Carroll which is contained in his famous work Through the Looking Glass, and What Alice Found There in 1871. As many literary scholars and critics argue, Jabberwocky is normally regarded to be one of the utmost â€Å"nonsense poems† worked out in the English language. But though it is termed as nonsense poem, it is employed in various schools to educate learners on the application of portmanteaux. The poem is comprised of various terminologies and expressions that do not really have equivalent meanings in the English language. The words used by Carroll’s throughout the poem are mainly combinations of different words which are fused into one expression or term. As Jabberwocky revolves on a legend of a fictional monster and how it is slain in the tale, it suggests a very imaginary and unreal story and events which complements the structure of the poem with nonsensical terms. According to literary scholars, the original purpose of the Jabberwocky and its structure is directed towards Carroll’s criticisms against pompous and â€Å"ignorant literary critics. † Nevertheless, after the publication of it, it became a subject for different literary interpretations and even used in schools for some literary discussions and appreciations. The Jabberwocky conveys every possible fictional characters and events which are harmonized by the inclusion of superfluous nonsense expressions and terminologies. But no matter how unconventional it may appear, the effect of Jabberwocky impacts the society form culture to education which makes it a very popular culture since its publication. The unintentional and unexpected outcome which the poem produces strengthens and proves the uncertainty and unpredictable character of a potential great literary work. Reference Carroll, L. & Stewart, J. (2003). Jabberwocky. Candlewick.

A Critical Review of Samrith Kutco India Limited (SKIL) - Free Essay Example

Sample details Pages: 9 Words: 2741 Downloads: 5 Date added: 2017/06/26 Category Marketing Essay Topics: India Essay Did you like this example? SAMRITH KUTCO INDIA LIMITED (SKIL)* Samrith Kutco India Limited (SKIL) was established in 2000. It was a joint venture between Samrith Technical Services Private Limited, set up by the Government of India under the Companies Act 1956 in 1985 and Kutco, a leading consumer goods manufacturer in Japan. Kutco had taken up 50% stake in Samrith, leading to a 50-50 joint venture. Don’t waste time! Our writers will create an original "A Critical Review of Samrith Kutco India Limited (SKIL)" essay for you Create order It was not a smooth transition for Samrith Kutco India Limited(SKIL), now a private sector leading consumer durable maker from the Samrith Technical Services Ltd the 100% Central Public Sector Enterprise(CPSE). There were work culture clashes between the Indian work culture and the Japanese work culture existing in the Public sector. Usually the work culture in Public Sector was entirely different from Private sector in India and far more diverse while it is compared with Japanese work culture. The Public sector offered job security resulting at times with lower productivity as compared to private sector. There is overstaffing, which leads to less work load. Even in case of loss making PSEs, companies continue provided perquisites and facilities without thinking. The workers enjoyed more opulent holidays and fringe benefits. Due to all this, the mindset of a person was entirely change when he got the job in PSE. There is every possibility that employees feel a lot of inconvenience an d resistance to change time and again. The Company The SKIL had a capacity of manufacturing 560,000 ACs per annum. Analysts calculated that if the plants were closed for a day, it costed Samrith Kutco Rs 53 crore in revenue and Rs 6 crore in operating profit. If it was closed for two weeks, the sales loss could be Rs 742 crore and operating loss of Rs 84 crore. SKIL sold 98,596 ACs in June 2012. The company reported a net profit of Rs 889 crore over net sales of Rs 25,650 crore for the year ended March 2012. The company believed and devoted to generate value all the way through novelty, inspiration, quality, alliances, candidness and erudition. Samrith Kutco alone made 1.5 million Samrith Kutco families ACs every year. Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s one AC every 12 seconds. It was AC so as to deliver low cost of operation with immense performance, competency and eco-friendly. Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s what true value was for the company. A team of over 8500 dedicated and passionate professionals were working for SKIL. This case has been developed by. Santosh Dhar, Shiv Ranjan, and Gharima Bhardwaj. The drive was backed up by two state of the art factories, one at Sonepat, Haryana and the other at Yeshwanthpur, Bangalore, nationwide service centers straddling over 1252 cities and towns and a sales association that spreads across 1252 cities. Samrith Kutco had very dynamic RD department that worked with consonance with team of over 500 engineers and Samrith Kutco dealers and service centers in India. Working shoulder to shoulder with Team the company had added many achievements to its portfolio. With a view to enhance their capabilities, they had thought of setting up a state-of-the-art RD centre in Jhajjar, Haryana at an investment of Rs. 1000 crore. Spread over an area of 200 acres, this RD center was to be equipped to churn out not just high performing ACs, but test procedures among many other advanced facilities. Samrith Kutco believed in: Customer Obsession Fast, Flexible First Mover Innovation Creativity Networking Partnership Openness Learning Policies Samrith Kutco was sensitive to clean environment and made every effort to preserve the environment by continuously improving their environmental management system. They strictly observed environmental laws and continuously reduced the exploitation of natural resources by cut down energy, water and raw materials uses,as efficiently as possible by practicing 3R. By specific environmental training, they spread awareness to all workers working with them wherever appropriate. To manage risks, they had an Occupational Health and Safety Management System and a safe working environment had maintained. They documented all working environment risks, undertaking evaluation, reviews by internal and external and also manage all the important activities to avoid and control loss, injury, damage and infirmity. All was attained by taking after safe work carry out in operations and amid the procurement of another machine, tools instruments and plant. Individuals and Workers of the comp any were consulted that can conceivably hurt wellbeing and security at the work environment. They ensured that business was administered as per pertinent industrial health and security enactments, standards and health and safety policies and procedures regarding occupation and synchronized work related health and safety procedures for every region and location. The procedures meant for taking out work related ailment and wounds to attain to the objective of Zero Harm. Health Safety Performance was one of the parameters of assessment for every single vendors, dealers, builders and even transporters also. According to them all incidents and injuries were preventable and everyone was in charge for their own wellbeing and also that of their courses of action and more over all obligations had been unmistakably characterized for all directors, managers and supervisors. Any hazardous demonstration or condition was highlighted by the supervisor and a brief intercession by the procedure administrator was ensured. SKIL had developed its Corporate Social Responsibility Policy in accordance with section 135 of the Companies Act. Under this policy it attempted to boost employability of deprived adolescence by quality skill training and designing innovative business models that created livelihood for them. Stakeholder engagement and shared value creation was the cornerstones of the CSR programs SKIL. For maximum positive impact, the Company had undertaken social developments in selected villages and local society, in a focused manner. The Company had designed and effectively implemented projects in areas such as drinking water, sanitation, education, rural infrastructure and vocational training with the local community consultation,. The Company was offering scholarships to the meritorious scholars from deprived and economically weaker societies to help them pursue higher education and also support for job oriented technical and occupational skill training. It was also supporting to children orphaned as a consequence of any mishap to their education and training. Further, it had enhanced employability of the youth by partnering with Polytechnic and Industrial Training Institutes. It would also enhance the skills of youth by making them study refrigeration andair conditioning thereby enhancing their employment opportunities in the ACs service workshops. It encouraged and recognized their workers for volunteering serving society and sharing their proficiency and skillfulness. Employee Orientation Samrith Kutco recognized that people were the key to retain competitive advantage and sought to contain the best talent to achieve business results. Annual budgeting was the time at which manpower planning activity would be commenced every year. Company would like to inculcate a universal practice and ethics amongst all its employees. It ensured that all employees shared a universal vision and purpose for the prospect. A planned induction impart ed to new employees to understand companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s history and culture. Company nurtured the budding talent and recognized employee contribution that was exhibited adequate ability and recital. By promoting talented employees to higher position and responsibility, they sought to build ownership and accountability. Company valued employeeà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance in attaining the success of the company. They tacit the need of proper direction for their employees to stimulate them. Moreover they also recognized that employees should be appraised through a well developed performance appraisal system. In order to achieve this company followed a system of annual appraisal of performance. Samrith Kutco valued every employee and believed that employees provided the cutting edge of excellence. They recognized the significance of development and empowerment of employee all the way through holistic training which enabled employees to enrich their knowledge, strengthen capab ility and develop required abilities. They believed that people were the biggest asset to sustained competing advantage. The compensation package was designed with other benefits like medical reimbursement, hospitalization benefits, and accident insurance. Through the policy of reimbursement of medical and hospitalization expenses, they fulfill the medical needs of employees. Company monitored closely controlled shift timings to achieve smooth production operations. Each year they made requisite public holiday calendar to facilitate its workers to partake in Religious Ceremonies, Festivals, National Events. They also encouraged all employees to avail authorized leave and privilege leave by providing allowance which allowed employees to travel with their families. SKIL had the practice of not sparing the employee who reached duties late even by 15 minutes. The employee had to surrender his half day leave. Moreover, if he was seen loitering around beyond stipulated lunch break, he was called and given verbal warning. A memo was issued if he continued to do the same and taken into account in the appraisal of the employee. Challenges With the advent of Global competition the challenges of running manufacturing outfits had surged. Costs and wages had increased, sales were poor volatile. Doing profitable business was becoming difficult. Every company wants to cut down their costs with improved productivity and had contract labour to cope up with situation. SKIL was no exception. It was also feeling the brunt of the existing environment. At SKIL, 40% workers were on contract and their salary was half of the regular workers although SKIL was among the better pay masters in the Industry. In Sonepat, young blue-collar workers had seen dramatic changes around them. Land prices had surged as Sonepat had become a commercial hub. Overnight, people had become rich and their lives had transformed simply because they had sold their lands at high prices. Such c hanges had re-calibrated worker expectation that had seen their surrounding transform into metro city with all modern amenities in a decade. Workers wanted to achieve everything in less time consequently they turn out to be less tolerant and fairly aggressive in their outlook. Poor wage hikes and raging inflation had added to the anxiety, resulting in an impatient, arrogant, intolerant workforce, who believed in taking aggressive stand for their demands. SKIL had many senior Indian executives who had been the backbone of the company and had significantly contributed in giving the company the present stature. But when it came to important decisions Japanese voice counted the most and dominated the crucial decisions. Indians and Japanese were far apart by culture. Japanese sense of discipline, punctuality, employee connect too were very different from Indians. So some loss of connect with Indians was unavoidable. In May 2004, As a part of a new human resources policy, managers and supervisors have authority to recruit trustworthy candidates in their opinion as workers to strengthening trust between management and workers. Company authorized its managers and supervisors to recruit workers they consider reliable as part of a new human resource policy aimed at building confidence between the management and workers. The workers demanded to frame a union that would take their issues to the management and resolve the conflict. But management did not allow them to frame the union in an apprehension that the workers will become all the more demanding. The workers thought that this move of the management was biased and unfair. Workers demanded higher wages to which management did not agree. Management wanted workerà ¢Ã¢â€š ¬Ã¢â€ž ¢s hike in the salary should be performance based which was not acceptable to the workers. The workers in spite of repeated assurance from management that there would be higher wages if they would perform well did not agree. This lead to hig h dispute between management and worker. The company sent termination notices to 300-odd workers, who had been indulging in indiscipline. Workers had dishonored the good conduct bond that was signed by them with the company. Out of 1200 workers at the Sonepat plant, more than 600 were on contractual. The company had promised to employ casual workers as permanent employees. But no action had been taken so far. This was again a matter of dispute. The workers demanded that all terminated workers should be taken back immediately without penalizing them. The management turned deaf ear to the demands. This resulted into high level of dissatisfaction among the workers. They did not find any outlet where they would turn for their grievances. Some Trouble mongers under the influence of certain local political leaders who in their self interest did not want the unit to continue there along with the aggrieved workers went in to rampage. They attacked the HR manager, Ratan Bhardwaj who was t hought to be close associate of the Management and seriously injured him. Bhardwaj who had a narrow escape resigned after he was discharged from the hospital. The conflict continued and management did not want to budge before the workers. In between four HR Managers joined but could not resolve the conflict between workers and management as either party did not move from their stand. The workers threatened the HR Managers of dire consequences and therefore HR managers did not want to risk their lives and left the jobs. In Jan-2006 à ¢Ã¢â€š ¬Ã¢â‚¬Å"July 2006, there was no HR manager. The unrest had started in May 2004 and continued till 2006. In August 2006, Shantanu Kumar, aged 38 year, an MBA graduate from IIM Ahmadabad joined as HR Manager. He had been already working with this group in Yeshwanthpur, Bangalore and had been associated with CSR active projects. He had worked in UNDP, UC Anti girl trafficking of West Bengal, Bangladesh and Nepal region. The company had full faith in him and was bestowed with the responsibility of curbing the unrest at the unit. It was a testing time for Shantanu Kumar. After joining he started observing that some people were bulling workers not to work by telling them they were highly influential and can go to any extent if workers did not adhere what they were saying. Mr. Shantanu quietly set up network with people like Superintendent of Police, District Magistrate of the local area and kept them informed about what was happening in the company. He decided to take workers into confidence but it was a risk since workers were highly volatile and even could damage him. He started getting regular threats for his life. Shantanu without getting deterred by these threats started visiting the homes of these workers and personally counseled them and told them how this company was giving them bread and butter and how important it was for them to support the company. He even went to the extent of telling them if they would not coo perate, the company can wind up its operation and set up at a new location with the result the workers will lose their livelihood and no other company would like to set up a unit in that location. So the workers and their children will be deprived of the opportunities that the company provided them by giving them better living and quality of life. After visiting each and every family he was able to convince the employees that it is in their interest that they should continue working and take care of the company. He then assured them on behalf of the company that company would take care of them and give due consideration to their demands in due course of time. Road Ahead In December 2006, the company announced that there will be hike of 10% in wages plus bonus for the employees from January 2007. Moreover the terminated employees were also reinstated with immediate effect. This gave relief to Shantanu Kumar as he was successful in convincing the trouble mongers and thereby smoo thing unrest among the workers. With the achievement of Shantanu in settling up the issue which had been troubling the management for years, Management promoted him to Sr. manager (HR GA). Shantanu was further promoted to DGM and made head of the entire unit. It was an achievement for Shantanu Kumar but he could not enjoy it fully as he was still apprehensive about the operations of plants. Although he knew that unrest was resolved at this particular point of time but his worry was that formation of union would not be acceptable to management and workers were very particular about the union as they thought Union was the only tool to get their demands accepted. With this constraint there was every possibility that such kind of unrest among workers would recur in the company and hamper the operations of company. Questions 1. What were the issues of Samrith Kutco India Pvt Ltd? 2. Critically comment on the policies of the company. 3. If you were a consultant to the company, what would you suggest to Mr. Shantanu? 4. As part of a new human resources policy, managers and supervisors have authority to recruit trustworthy candidates as workers? Comments