Models for competitive ddynamis Essay Example | Topics and Well Written Essays - 1000 words

Models for competitive ddynamis - Essay Example The idea of using internet was later branded Grow Your Business (GYB) strategy. While DYB focusses on chances of business failure, GYB focusses on the growth gap ahead and do not consider the past or current state of the, which can yield negative effects in the future, it is all about optimism without real time consideration. (Byrne, 1998). While GYB is based on future growth, DYB considers the current position of the business in terms of mistakes, unutilized chances and comes up with a way of handling the problems. This way, the business is able to identify its weakness and strengthen them. As a result, the business is able to compete favorably. DYB provided a better foundation for the two major types of business growth and profit maximization, namely top-line growth and bottom line growth. In top line growth, one identifies lucrative ideas and invests more funds on them to generate more revenues, this can be identified by checking on how the products are doing in market and making decision on where to direct more effort based on DYB results. The bottom line growth involves cutting cost so that profits are maximized; this is the basis of DYB (Byrne, 1998). Generally, DYB have more chances of keeping a business equally competitive to the rest of the firms and is more critical in profit maximization in the long-term per iod. Cannibalization when used in business context refers to deliberate reduction in production, sales and revenue from a product because of introduction of another product from the same producer (Ward & Reiffen, 2005). Virtually, this may seem to be antagonistic to the aims of profit-oriented organization, but if carefully planned may yield more profit and help a company contain competition from rivals. Rather than producing a new product to capture new clients, the company maintains the old clients by swapping demand for the established product with demand for the new product. In essence, two items belonging to the same company competes

Analysis Of Turkish Airlines Advertisement Campaign Term Paper

Analysis Of Turkish Airlines Advertisement Campaign - Term Paper Example Subject to its prominence, the airline flies with the best in the world and has contemplated introducing a new brand that enhances its global reach under the motto ‘Widen Your World’ (Turkish Airlines 2014). To achieve this, the airline has introduced a new TV advertising campaign that features international sports celebrities, Kobe Bryant and Lionel Messi. Notably, the ad has been receiving high publicity where it became the most-viewed commercial in YouTube’s history with over 105 million views (Al Hilal Group 2014) after its broadcast across 170 countries, in over 20 different languages (Bracher 2013). This report will derive a detailed analysis of the advert and make relevant recommendations. Directed by Marco Grandia and produced by Electric Zoo, the â€Å"Legends on Board† advertisement seeks to maximize the demand and the market advantage of using a celebrity in an advertisement (Mediabistro Inc. 2014). While Kobe Bryant is a basketball superstar, Lionel Messi is a football superstar and both stars are the airlines brand ambassadors. The Turkish Airline advertising agency, Crispin Porter + Bogusky released the ad campaign on 6 December 2012 for Turkish Airlines (Bracher 2013). The ad runs for one minute and features Kobe Bryant and Lionel Messi as the main characters and other airline passengers and personnel as supporting characters (Kobe vs. Messi: Legends on Board - Turkish Airlines 2012). Kobe Bryant and Lionel Messi act as signifiers in the ad as they represent their nationalities by competing in international sports competitions. Indeed, the â€Å"Legends on Board† ad depicts a competition involving Kobe Bryant, Lionel Messi, and a flight attendant who seek to draw the attention of a young boy with a Turkish Airlines-branded ball (Mor 2012).  Ã‚